SERRALVES CONTEMPORARY ART MUSEUM / SERRALVES CONTWMPORARY ART MUSEUM /

Serralves Museum in Porto, Portugal, is a contemporary art museum. The assignment was to maken an Visual Identity for one of the museums in Porto on my Erasmus.  My Design is based on the openess of the museum. Not only the openess in an architectural way with big windows and the open lines but also the open mind the museum conveys, by trying to be open for all kind of people and also by holding a lot of different artists and expositions. Also because  of this the identity needed to coperate with lots of different styles and in lot of different forms. This made the identity  itself a bit sober,  but the idea is that it can grow around the subject. This is why the letter ‘L’ can change size and be used as a ‘window’ to put in different content and I use the lines in the museum architecture to put on texts and pictures. 

For this project I made a logo, letterhead, visit cards, envelopes, animation, a publication that shows how the identity works and a start of the website and how it can work.